Coaching Services

  • A man smiling outdoors during sunset, wearing a dark long-sleeve athletic shirt, with bold white text overlay reading "The Endurance Blueprint" and smaller text "Curated by Phil Batterson, Ph.D."

    Community

    Want to learn how to design your own science-backed training plan?

    Join the Endurance Blueprint to master the physiology behind smarter training and connect with a community of athletes doing the same.

  • A female athlete wearing a black and yellow uniform with 'HUT' on the front is crossing the finish line of a race at night. She has a big smile, arms raised with index fingers pointing up, and is breaking through a red finish line tape. There are spectators and other runners in the background along a running track.

    Performance Coaching

    Need structure, accountability, and real results without burnout?

    Performance Coaching gives you a personalized, physiology-driven plan with 1-on-1 guidance to help you train less and perform better.

  • A man wearing a face mask, shorts, and running on a treadmill while another man in a hoodie and cap monitors his activity on a tablet device.

    Elite Health & Performance Coaching

    Ready to optimize every aspect of your physiology for peak performance and longevity?

    The Elite Health & Performance Program combines coaching, testing, and health analytics to measure, monitor, and maximize your body’s potential.

  • Two men in a fitness lab, one on an exercise bike wearing a mask, the other pointing at a large screen displaying health data, including heart rate, oxygen levels, and calorie count.

    Metabolic Testing

    Want to know exactly how your body uses energy so you can train with precision?


    My portable, lab-grade metabolic testing lab reveals your VO₂max, thresholds, and metabolism to eliminate guesswork and guide your training.

The Endurance Blueprint

Learn the science. Build your plan. Train smarter — not longer.

The Endurance Blueprint is a complete education and community experience for self-coached athletes and coaches who want to learn how to design effective, individualized training plans based on their physiology — not guesswork. Inside, you’ll get access to the full Endurance Blueprint course, group Q&A sessions, and a private community of athletes and coaches mastering the same system.

Who It’s For:

  • Self-coached athletes, coaches, or anyone who wants to understand the “why” behind smarter training

  • Perfect for those not ready for 1-on-1 coaching but still want a structured, science-backed approach

What You Get:

  • Full access to the Endurance Optimization Blueprint course

  • Live group calls and Q&A sessions

  • Supportive private community with performance challenges and feedback

  • Access to fueling and recovery mini-courses, AND exercise physiology for coaches and athletes ($800 value included)

$35/month - COMING SOON

Join the Waitlist
A smiling man in athletic clothing standing outdoors at sunset with a dark background on the left and a light sky on the right, overlaid with the text "The Endurance Blueprint, curated by Phil Batterson, Ph.D."
A female athlete is crossing the finish line at a night track race, smiling and raising her arms in victory, wearing a black and yellow uniform with 'HUTCH' written on it, and a race number 1.

Performance Coaching

Structure, accountability, and measurable results — without the burnout.

Performance Coaching is designed for athletes who want personalized structure, accountability, and consistent results — all grounded in physiology. Every plan starts with a full life and physiology assessment to align training with your schedule, recovery, and goals. You’ll receive 1-on-1 coaching, ongoing data analysis, and regular adjustments to ensure every week of training has purpose.

Who It’s For:

  • Time-constrained endurance athletes or health enthusiasts who want expert structure and support

  • Those rebuilding after injury, chasing a PR, or wanting to improve their conditioning

What You Get:

  • Fully individualized endurance and strength training plan

  • 1 × 60-minute private coaching call per month

  • Weekly check-ins and ongoing plan adjustments

  • Direct messaging support for questions and accountability

  • Access to the Endurance Blueprint and community

  • Includes one discounted metabolic test

$350/Month

Sign-Up Now!

Elite Health & Performance Coaching

Test. Measure. Optimize — for peak performance and longevity.

This is the highest level of support for athletes and professionals who want to operate at their full potential — in sport and in life. The Elite Health & Performance Coaching program combines personalized 1-on-1 coaching with regular testing, bloodwork, and analytics to ensure every variable is optimized for performance, health, and recovery.

Who It’s For:

  • High-performing athletes and executives who want complete clarity on their training, health, and recovery

  • Those ready to leverage data, testing, and professional oversight to perform at their best year-round

What You Get:

  • All benefits of Performance Coaching

  • 2 × 60-minute performance meetings per month

  • Regular VO₂max, threshold, and RMR testing (included quarterly)

  • Monthly bloodwork analysis + health optimization strategy

  • Personalized nutrition, recovery, and sleep plan

  • Continuous data monitoring + priority communication

  • Concierge-level access and full lifestyle integration)

$1000/month

Sign-Up Now!
A man running on a treadmill while wearing a face mask with a sensor, monitored by a researcher holding a tablet, in a room with beige walls and a wooden door.

Metabolic Testing and Assessment

Test — and train with precision.

My portable, lab-grade metabolic testing suite measures exactly how your body produces and uses energy — so every session, recovery day, and fueling choice is guided by data. Each test includes a 30-minute consult where we break down your results and turn them into actionable steps.

Who It’s For:

  • Endurance athletes who want to train and fuel based on their actual physiology

  • Coaches and self-coached athletes seeking accurate thresholds and training zones

  • Anyone who wants to maximize performance, recovery, and health

  • Person wearing a grey beanie and black hoodie resting in a reclining chair while using a CPAP machine, near a window with a snowy landscape outside.

    Resting Metabolism Test

    Measures your resting metabolism and daily energy expenditure. Reveals how many calories you truly need for performance, recovery, and health. Includes customized fueling and nutrition recommendations

    $150

    Free for Elite Health & Performance athletes

  • A man running on a treadmill, wearing a cap, tank top, shorts, knee-high compression socks, and sneakers, with a helmet with sensors and a monitor in front of him.

    VO2max and Threshold Test

    Determines your VO₂max, threshold, and training zones. Identifies how efficiently you use oxygen to produce energy. Tells you exactly what intensity to train to improve endurance.

    $225

    Free for Elite Health & Performance athletes
    First test is free for Performance Coaching athletes

  • Limiter Assessment

    Comprehensive physiological profile revealing your single greatest limiting factor. Includes VO₂max, thresholds, and training zones. Learn exactly how to adjust your workouts to overcome your limiter.

    $300

    Free for Elite Health & Performance athletes

Coaching Services Comparison


Feature / Benefit Endurance Blueprint (Community) Performance Coaching Elite Health & Performance Coaching
Program FocusEducation & community supportPersonalized coaching built on your physiologyFull physiological optimization for elite results
Education AccessEndurance Optimization Blueprint course + mini lessonsIncludedIncluded
Community AccessWeekly group Q&A & supportIncludedIncluded
Training PlanBuild-your-own templatesFully customized to your physiology & goalsFully customized + continuously updated from testing data
Strength ProgrammingGeneral examplesIntegrated with endurance planFully personalized strength & recovery integration
1:1 Coaching Calls1 × 60-min/month2 × 60-min/month (training + physiology deep dive)
Messaging SupportWeekly check-insPriority daily access
Physiology AnalysisYou analyze testing resultsYou perform and analyze all testing quarterly
Metabolic & VO₂ TestingOptional add-onIncluded quarterly
RMR TestingOptional add-onIncluded quarterly
Bloodwork AnalysisOptional add-onMonthly testing + optimization plan
Nutrition, Recovery & Sleep OptimizationEducation modulesPersonalized recommendationsFully customized protocols based on physiological data
Quarterly Physiological ReassessmentComprehensive retesting + progress reports
Performance DashboardAll metrics tracked in one integrated system
Direct Access / Concierge CoachingPriority 1:1 access to Dr. Phil
OutcomeLearn to self-optimize and understand your physiologyTrain less, perform more, and stay consistent with structured accountabilityElite-level results with measurable physiological transformation
Best ForSelf-motivated athletes and coachesTime-constrained athletes seeking structure & expert supportHigh performers & executives seeking complete physiological optimization
Investment $35/month $350/month $1,000/month